BuiltWith is a web-based tool that provides detailed insights into the technology stack of websites. By analyzing various web technologies, it helps businesses, developers, and marketers understand the tools and platforms utilized by different sites, facilitating competitive analysis and lead generation.
Key Highlights
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Comprehensive Technology Profiling: BuiltWith identifies a wide range of technologies used by websites, including content management systems (CMS), analytics tools, frameworks, and hosting providers.
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Lead Generation: Users can generate lists of websites employing specific technologies, aiding in targeted marketing and sales efforts.
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Market Analysis: The platform offers insights into technology trends and market share, enabling businesses to make informed decisions based on industry usage patterns.
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Historical Data: Access to historical technology usage data allows users to track changes and trends over time, providing a deeper understanding of technological evolution.
Pricing Overview
BuiltWith offers several pricing plans to accommodate different user needs:
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Basic Plan: Priced at $295 per month, this plan includes access to two technology reports and 2,000 upload analysis credits per month.
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Pro Plan: At $495 per month, the Pro plan provides unlimited technology reports and 20,000 upload analysis credits per month, offering greater flexibility for extensive research.
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Team Plan: Designed for larger teams, this plan is available at $995 per month, featuring unlimited reports, system logins, and additional API credits.
All plans include features such as Excel and CSV export, usage alerts, and integration options with CRM systems like Salesforce and HubSpot.
Pros and Cons
Pros:
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Extensive Database: BuiltWith’s vast database covers millions of websites, providing comprehensive technology insights.
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User-Friendly Interface: The platform’s intuitive design makes it accessible for users with varying technical expertise.
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Valuable for Lead Generation: By identifying potential clients based on their technology usage, BuiltWith aids in targeted marketing strategies.
Cons:
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Pricing: The cost may be prohibitive for small businesses or individual users with limited budgets.
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Data Accuracy: While generally reliable, some users have reported occasional inaccuracies in the technology detection results.
Conclusion
BuiltWith serves as a powerful tool for analyzing website technologies, offering valuable insights for businesses, developers, and marketers. Its comprehensive features and extensive database make it a valuable asset for competitive analysis and lead generation, though potential users should consider the pricing structure in relation to their specific needs.